Lakeland, Florida · Serving Central Florida (863) 606-5147

About Root Insurance

Root Insurance was founded in 2015 in Columbus, Ohio, by Alex Timm and Dan Manges, built around a smartphone-based telematics model that scores individual driving behavior — such as braking, turning, and phone use — and prices auto policies using that data rather than traditional rating factors alone. The company went public in 2020 and trades on the Nasdaq under the ticker ROOT. Root is sold primarily direct-to-consumer through its mobile app, with auto coverage available in most U.S. states.

Lines of Business

Getting a Root Insurance quote in Florida

Tell us what you need covered and we'll quote Root Insurance alongside our other carriers, then walk you through the differences in price and coverage. Root Insurance makes the final underwriting and pricing decision, and coverage can't be bound or changed through this website.

Root Insurance questions

Can Magnuson Insurance quote Root Insurance?

Yes. Magnuson Insurance, an independent agency in Lakeland, Florida, can quote Root Insurance for personal auto coverage and compare it side by side with the other carriers we work with. Root Insurance makes the final underwriting and pricing decision, and coverage can't be bound or changed through this website.

What is Root Insurance's claims phone number?

Report a claim to Root Insurance at 866-980-9431. If you're a Magnuson Insurance customer, you can also call us at (863) 606-5147 during office hours (Monday to Friday, 9:00am to 4:30pm) and we'll help you report it and follow up.

How do I pay my Root Insurance bill?

Root Insurance bills its policyholders directly, so pay through Root Insurance's online payment page (linked on this page) or the phone number on your bill. Magnuson Insurance's own Make a Payment page is only for invoices the agency sends you, such as broker fees.

Florida insurance guides

Magnuson Insurance is an independent agency licensed by the Florida Department of Financial Services (agency license L104700). Root Insurance's name and logo are its trademarks. Claims numbers and links are Root Insurance's own; your policy documents have the final word. Last updated October 9, 2026.